Board game Festival | Unboxed Game Club
Looking back at a truly pivotal moment in my design journey! ✨ One of my first major freelance projects outside of college was an incredible opportunity to design the complete visual identity from scratch for Gujarat's First Ever Board Game Festival unboxedclub.org This wasn't just a design task; it was about building a brand's visual language from the ground up – something I'm deeply passionate about. This project taught me invaluable lessons in: Brand Strategy & Conceptualization: Defining the festival's personality and translating it into a cohesive visual system. End-to-End Visual Identity Development: From logo and color palette to typography and graphic elements. Applying Design Across Scales: Seeing the identity come to life across various touchpoints, including a massive 30 x 9 feet banner (which was an incredible bonus and thrill to see installed!). Seeing the entire identity, built from my initial concepts, culminate in such a grand display was truly surreal. I'm incredibly grateful to my college faculty for their guidance and for helping make this opportunity possible. Their belief in my creative vision was truly instrumental in empowering me to take on such a foundational project. This experience solidified my passion for comprehensive brand design and gave me the confidence to pursue more freelance work tackling similar challenges.
Client
UNBOXED GAME CLUB
DELIVERABLES
Year
2024
Role
Creative Direction
