Narkali & Co | Branding & Visual Identity

Pravanthika, an NID alumni and the founder of Narkali & Co, came to me with a clear ambition: to build a furniture and spatial design studio that felt as thoughtful as the spaces she wanted to create. With a strong grounding in design and a deep appreciation for material, craft, and interiors, she wanted Narkali to feel warm, considered, and quietly distinctive. The challenge was to translate that philosophy into a visual identity that could grow beyond furniture and hold together the studio’s three verticals: furniture, interior design, and space styling. The resulting identity was built around quiet permanence, material honesty, and restraint, creating a brand that feels intentional without demanding attention.